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WHAT IS BRAND MANAGEMENT

A budget-friendly solution for services businesses looking to increase in-house brand strategy capability, and replace the impersonal approach of a large agency with the focused attention of a brand specialist to oversee the brand implementation and evaluate brand opportunities and initiatives.

Working in partnership with your marketing and communication team your virtual brand manager supports you to grow and sustain brand equity through business-facing sessions and on-demand email support of strategy and tactical brand activity.

This support helps to identify opportunities to enhance and strengthen the brand experience, ensure the brand remains strategically aligned with business and marketing objectives, and measure the performance of brand strategies. 

Over years in business working as both an agency partner and project consultant, I've found this service structure to be the most effective by far. You gain cost predictability and on-demand support from a strategic brand manager, who maintains brand performance with ongoing measurement and continuous improvement.

 

A discovery session helps determine the frequency of business-facing sessions and deliverables provided each month that suit your unique business.

LET US SCALE YOU

PLAN

This one-off session dives into what's getting in the way of you moving forward, helps navigate new brand opportunities, and gives creative direction over brand marketing projects.

CREATE

 A strategy session that that brings clarity to the brands foundation and defines a compelling story unique to your business targeting your audience.

ATTRACT

We will curate a work-up of your  brand visual demonstrating how your strategy can be implemented to elevate the customer brand experience 

BRAND INVESTMENT PACKAGES

1

SILVER

Supports a team of up to 3 freelancers, contractors, or employees executing your marketing content.

 

PROVIDES:

  • 45-minute monthly zoom call with your team

  • 1 x mid-month progress check-in

  • creative direction of brand implementation executed by your team support provided by email/phone/zoom (up to 3 hours per month)

  • brand manager monthly report

2

BRONZE

Supports a team of up to 5 freelancers, contractors, or employees executing your marketing content.

 

PROVIDES:

  • 45-minute monthly brand implementation session with your team (via zoom)

  • 45-minute monthly brand strategy session with your team (via zoom)

  • 1 x mid-month progress check-in

  • creative direction of brand implementation executed by your team support provided by email/phone/zoom (up to 6 hours per month)

  • brand manager monthly report

3

GOLD

Supports a team of up to 8 freelancers, contractors, or employees executing your marketing content.

 

PROVIDES:

  • 2 x 45-minute brand implementation session with your team (via zoom)

  • 2 x 45-minute brand strategy session with your team (via zoom)

  • 1 x progress check-in p/month (email)

  • 60-minute '90-day brand plan' review & reset session (every 3rd month)

  • creative direction of brand implementation executed by your team support provided by email/phone/zoom (up to 10 hours per month)

  • brand manager monthly report

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